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Guide / 2026-10-18

How do I track competitor mentions for free?

Search for your competitor's name next to switching words ("alternative", "switch from", "export", "too expensive") on the communities your buyers use. Hacker News has a free Algolia API, GitHub has issue search, and Stack Exchange and Bluesky are searchable too. AskHound runs those searches together for free and ranks the results by buying intent.

Try it now (free, no signup)

Player 1 · type a product, rival or job
Level select:

    The search strings that find switchers

    • "<competitor> alternative", "alternative to <competitor>"
    • "switch from <competitor>", "migrating off <competitor>"
    • "<competitor> export", "<competitor> pricing", "<competitor> shutting down"
    • GitHub only: "<competitor>" is:issue is:open in projects that integrate with it

    Free, by source

    SourceFree wayWith AskHound
    Hacker Newshn.algolia.com search or the Algolia APIFree browser search, CLI, local MCP
    GitHub issuesgithub.com search, or the API (a token raises the rate limit)Free browser search, CLI, local MCP
    Stack Exchangesite search, tag feeds, APIFree browser search, CLI, remote MCP, watches
    Blueskyapp searchFree browser search, CLI, remote MCP, watches
    Reddit, Xnot covered by AskHound; see the social listening comparison for tools that doNo

    Steps with AskHound (free)

    1. Open askhound.haullabs.dev and enter the competitor plus "alternative" (e.g. "linear alternative"). Your browser searches all four sources.
    2. Read the top results with the intent hint. The free browser search shows the last 7 days and the top 10.
    3. For longer lookbacks or a daily file, use the free CLI: npx -y https://askhound.haullabs.dev/askhound-0.1.5.tgz search "linear alternative" --days 14.
    4. To get new mentions automatically, save a watch (Stack Exchange + Bluesky). Pro delivers to Slack, Discord or a webhook; Solo's daily email digest is beta and not sending yet.

    Replying without being "that founder"

    Answer the question first, name 2–3 options including competitors, disclose that you built one of them, and don't reply where the rules forbid it. Hacker News's guidelines say "Don't post generated text or AI-edited text", and Stack Overflow doesn't allow generative-AI content.

    Continue?

    Find this week's switchers from your competitor.

    Free, no signup: your browser searches Hacker News, GitHub, Stack Exchange and Bluesky directly.

    FAQ

    How can I track competitor mentions for free?

    Search the competitor's name with switching words like "alternative" or "switch from" on Hacker News (Algolia API), GitHub issues, Stack Exchange and Bluesky. AskHound's free browser search runs these searches together.

    What should I search to find unhappy competitor users?

    "<competitor> alternative", "switch from <competitor>", "<competitor> export" and "<competitor> pricing" catch most switchers.

    Does AskHound monitor Reddit or X?

    No. Hosted search, watches and the remote MCP cover Stack Exchange and Bluesky; the free browser search and CLI add Hacker News and GitHub.

    Can I get alerts for new competitor mentions?

    Yes, for Stack Exchange and Bluesky: an AskHound watch sends new matches to Slack, Discord or a webhook on Pro. Solo's daily email digest is beta and not sending yet.

    Related

    Guides: where your users ask

    Sources

    • https://hn.algolia.com/api
    • https://docs.github.com/en/rest/search/search (issue search; rate limits)
    • https://news.ycombinator.com/newsguidelines.html
    • https://stackoverflow.com/help/gen-ai-policy
    • https://askhound.haullabs.dev/llms.txt (sources, plans, limits)

    Cartridges

    Give it to your agent

    Remote MCP

    zero install · Stack Exchange + Bluesky, from our server

    Free: 10 results per call, 20 calls a day. A key lifts the cap and returns 50 to 100.

    {
      "mcpServers": {
        "askhound": { "url": "https://askhound.haullabs.dev/api/mcp" }
      }
    }

    Claude Code: claude mcp add --transport http askhound https://askhound.haullabs.dev/api/mcp

    Local MCP

    all 4 sources · runs on your machine · Node 18+

    HN and GitHub are queried with your own access.

    {
      "mcpServers": {
        "askhound": {
          "command": "npx",
          "args": ["-y", "https://askhound.haullabs.dev/askhound-0.1.5.tgz", "mcp"]
        }
      }
    }

    CLI

    one file · zero dependencies
    npx -y https://askhound.haullabs.dev/askhound-0.1.5.tgz \
      search "otter.ai alternative" --context meeting,transcript
    
    # save a pack, run it daily, new results only
    askhound pack save mine --competitor Otter.ai \
      --competitor Fireflies --category "transcript export"
    askhound pack run --md today.md

    Honest-reply policy (built into every tool response): a human approves every public reply; never auto-post or mass-DM; disclose that you build the product; answer the question first and name alternatives; follow each community's rules. Hacker News, for example, does not allow AI-generated or AI-edited comments, so replies there must be written by you. AskHound finds the conversation. You decide whether you have something useful to say.

    Insert coin

    Pricing: select your player

    Free is for looking around. Paid plans are for not missing anyone: watches re-run your searches on our server and send you only people you haven't seen yet. Hosted searches cover Stack Exchange and Bluesky (the sources whose terms allow server-side use). Hacker News and GitHub run in the free CLI on your machine. No Reddit, no X.

    FreeP1 · free play
    $0forever
    • Browser search: 3 a day, last 7 days, top 10
    • Remote MCP: 10 results per call, 20 calls a day
    • Free CLI + local MCP: HN, GitHub, Stack Exchange, Bluesky
    • Local reply-state
    Install ▶
    Most picked
    Solo1 player
    $19/ month
    $149/ yearsave $79 · 2 months+ free
    • 3 always-on watches
    • Daily email digest of new askers only (beta, not sending yet)
    • Search 90 days back, every result
    • Remote MCP: 50 results per call, no daily cap
    • Cloud reply-state sync
    Start Solo ▶Start Solo yearly ▶
    Pro3 players
    $49/ month
    $390/ yearsave $198 · 2 months+ free
    • 15 watches
    • Hourly checks (beta, see note)
    • Slack, Discord or any webhook, plus email
    • Remote MCP: 100 results per call
    • 3 seats sharing reply-state
    Start Pro ▶Start Pro yearly ▶
    Agency10 players
    $149/ monthmonthly only
    • Everything in Pro
    • 50 watches (one set per client)
    • White-label client reports (Markdown/HTML)
    • 10 seats
    Start Agency ▶

    Beta, plainly: email digests are in beta and not sending yet: our email sender isn't switched on. A new email watch is saved now and starts sending the day the sender goes live. Slack, Discord and webhooks on Pro deliver today. Hourly checks are in beta too: an external hourly scheduler was added on 2026-10-18, and the label stays until we've confirmed hourly runs in production. Your license key appears right after checkout. Cancel anytime: reply to your Stripe receipt and we cancel it. Full refund within 14 days if it isn't useful to you.